Your new bags annoy the crap out of me. First of all they are way too loud. Seriously. Sometimes you just don't want to be reminded by a loud crackly noise every time you keep reaching for more chips. It is comparable to a fingernails on the blackboard type of noise. Maybe I should list this as a positive point because the bag is actually helping to remind you that you really don't need these chips in the first place. Second, the bags just plain feel weird. It feels like somebody has wrapped your chips in a present or something. It kind of creeps me out knowing that the protective covering over my chips could potentially disintegrate at any moment..... not that it could really happen, but still......Third, I think you are possibly participating in false advertising. To your average consumer, you make it sound like the bag is simply going to disappear in the local town dump after a few weeks have passed. You have to read between the lines to get the message that the consumer is expected to go put it in their compost heap and layer it with soil so that all the little microbes, the sun , and rain can make it disappear. You are sneaky like that Sun Chips.... really sneaky!